Luzzana will be responsible for supervising and managing the projects and activities of the holding company, while Lasbordes will have the responsibility of leading the new office in Aubervilliers and strengthening relationships within the French territory.
As part of the consolidation of its organizational structure, HModa announces the appointment of Cesare Luzzana as Group General Manager of HModa and Gilles Lasbordes as General Manager of the newly established HModa France.
In his new role, Luzzana will be responsible for coordinating and optimizing operational and project activities, overseeing the achievement of the strategic development goals set by the holding company, and reporting directly to Claudio Rovere, President of HModa. Cesare Luzzana has built a career spanning over fifteen years in the operations of luxury brands such as Gucci, Armani, Jimmy Choo, and Frette, and possesses specialized know-how in the textile and leather goods sectors. Before joining HModa, Luzzana served as CEO of MTWH for four years, a group with many affinities to the industrial aggregation model that characterizes HModa. The new General Manager of HModa Group will therefore bring extensive experience in the B2B sector, with well-established expertise in managing economic-financial aspects, business processes, and IT.
In order to strengthen its presence and positioning in France, HModa has established its local operational subsidiary, HModa France, which will be led by Gilles Lasbordes as General Manager. In his new role, Lasbordes will be responsible for exploring and driving growth operations in France, as well as consolidating relationships with major French luxury maisons and further developing the Group’s institutional relations. Among Lasbordes’ duties is also the implementation of a new hub in Aubervilliers, a strategic center for manufacturing development and the Group’s Parisian showcase.
After earning a specialized Master’s degree at the Institut Français de la Mode, Lasbordes began his career in 1995, holding positions as Buyer, Consultant, Sales Director, and General Manager. Since 2004, his professional path has been closely linked to Première Vision, where he managed several international trade fairs. In 2013, he was appointed General Manager of Première Vision and, from 2020, he has led the fashion division born from the acquisition of the trade show for young designers, Tranoï. His deep knowledge of the supply chain and key players in the textile, apparel, and leather sectors gives him an international strategic vision. Additionally, Lasbordes is a member of the IFM Alumni Board of Directors and served for several years on the Board of Directors of the Paris Good Fashion association.
Claudio Rovere, founder and President of Hind, commented: “In this phase of expansion and consolidation for HModa, it is with great pleasure that we welcome these two new professionals, key figures for the Group’s future growth in Italy and France, both crucial markets in the global luxury sector.
Cesare Luzzana has embraced the HModa project with great enthusiasm, recognizing the Group’s potential. We believe he can make a significant contribution thanks to his previous experience in the fashion world and his direct knowledge of the industrial dynamics of luxury brands.
Gilles Lasbordes, for his part, will be able to give strong momentum to the Aubervilliers project, which aims to create a strategic center for the commercial development of manufacturing, also serving as a showcase for the Group in France. His contribution will also be important in managing our investments in France, which are part of HModa’s international development strategy.”
